Personal Manifesto

Have a reason
Concept is the most important element. Without a thought behind the design it will not be useful to anyone.

Simplify
You want the ideas to stand out, don’t hide them in frivolous decorations.

Be consistent, but not predictable
Maintaining style through out multiple pieces to a campaign while still making them varied to continue interest.

Be yourself 

Laugh
Don't forget that design can be fun, often humour will help you get through the process.


Learn from others
You can learn so much not just from designers, but everyone you come into contact with. Use this to learn, and grow your designs.

Question everything
Be curious, you can never know too much. You never know when a piece of information will help influence a future design. Look at the world through as many different perspectives as possible to help you relate to different target markets.

Stop procrastinating
The more work you produce, the more you will learn

Procrastinate more
Sometimes however, you need to step away from a project to allow the ideas to percolate in your mind.

Don’t be afraid of white space

Read, re-read the brief
The solution is in the question, being familiar with what you are being asked to do will allow the answers to come more easily.

Save often and back everything up
Technology is great, but it will fail. Be prepared and it will save you a great deal of grief.

Find inspiration everywhere
Go for a walk, talk with friends, learn new things, and look at the same things in different ways. Inspiration is all around you.

Sleep on it
Sometimes the best thing you can do when you’re not sure what to do with a design is to sleep on it. Come back to it tomorrow with fresh eyes and a fresh perspective.

Do it all over
Sometimes mid-design I will have a completely different idea for a project that I realize is much better then the previous one. Instead of trying to salvage the work that has already been done (if time allows) completely changing direction can be a fresh new design that works.