Design Is...

Design is finding a visual solution that can be universally understood.

Design Developement

The design process varies slightly from person to person. For myself the evolution starts as soon as I receive a new project. Sometimes I have ideas swirling around in my brain instantly, other times I have to think harder about what I want to accomplish before a solution becomes evident. Here is how I go through the process of getting a design completed.

Getting the initial ideas:
- Read the brief
- Make notes about any ideas that happen off the bat or about specific requirements the client has
- Do thumbnails of concepts ( I like to make thumbnails before I do any research so that I can get these ideas out of my head before I am influenced by other designs)
- Research the subject and look at related design pieces
- Make more thumbnails

Designing:
- At this point I proceed to the computer to make a rough digital design
- Refine design
- Do test prints
- Walk away from the design for a day or two if possible
- Refine design
- Print (assuming it’s print work)

If I hit a creative road block:
- do other projects and come back to it later
- go for a walk, or do yoga (some sort of physical activity)
- research both similar and completely unrelated design for inspiration
- Go out with friends to distract myself from the problem at hand

Nice to meet you

Hi there! My name is Leanne and I’m currently at Humber College for Graphic Design. Before coming to Humber I attended Seneca for their TV Broadcasting program as well as the Special Effects for Film/TV. It was in the special effects course that I had a class about motion graphics. That is when I decided that I wanted to learn more about design and to devise a unique design style. The purpose of this blog will be coming up with a design theory as well as expressing my opinions about contemporary design on a weekly basis.